1. Social Bookmark Sites: I listed this as number one for a reason, it works. Sites like Digg, Delicious, Fark, etc¡­ can bring massive amounts of traffic. However, the benefit doesn¡¯t come from the direct traffic they send (as these visitors tend to stop by your site once and never return). The true beauty of these sites is the (free) advertising that they will do for you. Once you are picked up on one, the others will tend to follow¡­ bloggers then find your site and link it. A single day of Digg traffic can result in thousands of backlinks. However, while it is easy to add your site to these listings, it is not easy for it to become popular. The key to having a successful listing on a social bookmark site is having quality, original (most of the time), informative articles. (The trick is to have a good title) Content is King, and on the social bookmark sites, Content is God.

2. MySpace Bulletins: This isn¡¯t something I utilize myself, but I have seen it work (sometimes better than the social bookmarks). If you are not familiar with MySpace, it¡¯s a social networking site with over 45 million users. Users can create an account and add friends, chat, post pictures, and most importantly, post bulletins. A bulletin is a simple message that all of your ¡®friends¡¯ are able to view. By creating chain bulletins, people have seen huge amounts of success. It¡¯s like this¡­ you have 100 friends and you make a bulletin that promotes your site, at the end of the post you say something like, ¡°repost this bulletin or tomorrow will be the worst day of your life¡±. Thirty of your friends repost your bulletin, and so on and so on¡­ Soon half of MySpace has read your bulletin. That¡¯s the power of the internet chain letter.

3. News Groups: Huh? News Groups? Those things went out of style five years ago¡­ wrong! News Groups are still a source of massive traffic on the internet. Why else would Google have a News Group search? The great thing about News Groups is the fact that there is one for everything. No matter what niche your site fills, there is a group for it¡­ simply find the most active one and post something like, ¡°Hey Guys, this site had an interesting article, blah blah blah¡±¡­ The right group can bring you thousands of visitors every single day for months. However, I would suggest that you actually make quality group postings. Nobody likes spam¡­ well blatant spam anyway.

Like any kind of marketing, guerrilla marketing takes some skill. Being able to write something that can catch the attention of people is key. From the title to the article itself, you have to be creative.